Legacies of the Land
Your Story is America's History
For 250 years, American farmers from the United States have fed the nation, shaped its landscape and carried forward a way of life passed from one generation to the next. Their stories deserve to be shared and celebrated.
Honoring the Families Who Built America
America is turning 250. And in that quarter-millennium, no one has done more to build this country — quietly, season after season — than its farming families.
Their stories don't live in textbooks. They live in kitchen-table conversations, in faded photographs, in a grandparent's voice describing the year the river rose too high — or the harvest came in just in time.
Legacies of the Land is our campaign to find, preserve and share those stories — so the families who built this country from the ground up take their rightful place in America's 250th.
Massey Ferguson
Fendt
PTx
Across brands, across generations, one thing has remained constant: AGCO exists to serve farmers. Not to tell them what to grow or how to grow it — but to give them the tools, the choice and the support to do what they do best. Farmer First.
And so we bring you a celebratory campaign, Legacies of the Land.
To honor the American farmer — and to make sure their stories are never lost.
 Â
Meet the Families
These are the families behind the fields — farmers whose land has been in the family for generations. Families who planted through drought and celebrated record harvests. Who know true wealth grows out of the ground — and that everything they are today, they owe to those who came before.
Three American farming families. Three different corners of the country.
- Lehenbauer Farms — row crops in Palmyra, Missouri
- Riney Dairy — tenth-generation dairy in Springfield, Kentucky
- Matthews Land & Cattle — four-generation cattle ranch in Oakley, Idaho
Different states, different farms, different generations — the same conviction that the work matters. Watch their stories below.
Lehenbauer Farms (Missouri)
"True wealth only really grows out of the ground."
Mark Lehenbauer
Â
For generations, the Lehenbauer family has worked the same Missouri land — building something that lasts far beyond a single lifetime. In this episode of Legacies of the Land, Mark Lehenbauer shares what it means to carry forward a farming legacy rooted in resilience, stewardship and love for the land.
Share your story: #LandLegaciesÂ
Riney Dairy (Kentucky)
"After doing all the research and seeing that I'm the 10th generation to farm in central Kentucky, it really opened my eyes to the legacy that we have here."
John Riney
Â
Ten generations on the same piece of Kentucky land — and a legacy of family, faith and dairy farming passed from one to the next. In this episode of Legacies of the Land, the Riney family shares what it takes to keep a multi-generational farm going, and why the work still matters.
Share your story: #LandLegaciesÂ
Matthews Land & Cattle (Idaho)
"Everything I am with what I do today is because of him… It's what America is built on."
Blake MatthewsÂ
Â
Out West in Oakley, Idaho, the Matthews family has spent four generations learning from the land — and from each other. In this episode of Legacies of the Land, Blake Matthews shares what it takes to farm at scale, weather what nature throws your way, and honor the people whose work made today possible.
Share your story: #LandLegaciesÂ
The Full Story – Legacies of the Land
"Every farming family has a story worth telling, rooted in resilience, stewardship and love for the land."
Eric Hansotia,
AGCO Chairman, President & CEO
Every farm has a story. Together, they tell the story of America. 🇺🇸 Watch the full Legacies of the Land film — AGCO's tribute to the families who've fed and shaped America for 250 years.Â
Â
From Missouri to Kentucky to Idaho, three multi-generational farming families — Lehenbauer Farms of Palmyra, Missouri; Matthews Land & Cattle of Oakley, Idaho; and Riney Dairy of Springfield, Kentucky — share what it means to live, work and pass down a life on the land. Their stories are different. The legacy is shared.Â
Share your story: #LandLegaciesÂ
From the Farmhouse to the American Story
Three families. Three farms. One legacy that stretches back to the founding of this country.
But the Lehenbauers, the Rineys and the Matthews aren't the only ones. Across 250 years, millions of American families have shaped this land — and the land has shaped them right back. Every farm has a story. Every story is part of America's.
Legacies of the Land is how we preserve them. Yours belongs here, too.
Your Farm.
Your Family.
Your Story.
Is your family part of America's farming story? Share it with the world.
Post a photo, a memory or a video of your farm and family on social media using #LandLegacies — and your story could appear right here, alongside the families featured in this campaign.
Â