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Who We Are

There’s the field where farmers use our machines. And then there’s the field of agricultural equipment makers like AGCO...And figuratively speaking, we’re doing everything we can to un-level it.

The Company:

  • AGCO Values
  • Our Global Reach
  • History
  • Working With Us
  • Manufacturing
  • Operating Principles
  • Awards & Recognition

Governance:

  • Executive Leadership
  • Board of Directors
  • Governance, Committees & Charters
  • Global Code of Conduct
Learn More Who We Are

Our Brands

  • Challenger
  • Fendt
  • Massey Ferguson
  • Valtra

Also AGCO Brands:

  • AP
  • Cimbria
  • Cumberland
  • Fella
  • Fuse
  • Gleaner
  • GSI
  • Precision Planting
  • Sunflower
  • Tecno
  • White Planters

Also AGCO Brands:

  • Grain & Protein
  • AGCO GenuineCare
  • AGCO Parts
  • AGCO Power
  • AGCO Protection
  • AGCO Service
  • AGCO Trader
Learn More Our Brands

Our Commitment

“For the farmers. For the people working for them. For ourselves. For the future.”

Delivering Technology:

  • Our Innovative Solutions

A Better Future:

  • Sustainability
  • Equality
  • Inspired Growth Strategy
Learn More Our Commitment
  1. Home
  2. Who We Are
  3. Executive Leadership
  4. Seth H. Crawford

Seth H. Crawford

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The Company

  • AGCO Values
  • Our Global Reach
  • History
  • Working With Us
  • Manufacturing
  • Operating Principles
  • Awards & Recognition

Governance

  • Executive Leadership
  • Board of Directors
  • Governance, Committees, & Charters
  • Global Code of Conduct

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Callout Image

SETH H. CRAWFORD

SENIOR VICE PRESIDENT AND GENERAL MANAGER,

PRECISION AG AND DIGITAL

Seth H. Crawford is Senior Vice President and General Manager, Precision Ag and Digital for AGCO. He provides leadership and direction for the Company’s precision agriculture and digital organization which also includes the Precision Planting, Fuse smart farming, Digital Customer Experience, Parts and Customer Support teams. Mr. Crawford leads the strategic business direction for the development of innovative business models, product roadmaps, customer experience and solutions integration globally across brands and product lines. He is based in Duluth, Georgia, USA.

Prior to joining AGCO in 2019, Mr. Crawford held several senior roles in the areas of marketing and customer support during his 22-year tenure at Deere & Company. His career at Deere culminated in his appointment as Director, Global Customer and Product Support for the Agriculture & Turf Division. In that capacity, he drove the delivery of a distinctive global customer experience and directed customer and product support strategy and operations for over 50 product lines globally and the various enterprise shared services that supported the function, including aftermarket digitalization efforts.

Mr. Crawford graduated from Arizona State University with a Bachelor of Science in Marketing and a Master of Science in Agribusiness.

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AGCO is a global leader in the design, manufacture and distribution of agricultural equipment.

Through well-known brands including Challenger®, Fendt®, Massey Ferguson® and Valtra®, AGCO Corporation delivers agricultural solutions to farmers worldwide through a full line of tractors, combine harvesters, hay and forage equipment, seeding and tillage implements, grain storage and protein production systems, as well as replacement parts.  

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