Robert B. Crain is Senior Vice President, Customer Experience. In this role, Mr. Crain is responsible for ensuring AGCO’s brands deliver the best end-to-end customer experiences for our farmers worldwide. Prior to this role, Mr. Crain held the position of Senior Vice President and General Manager, North America.
Prior to joining AGCO in 2006, Mr. Crain served as Vice President at Case New Holland (CNH) and was responsible for the North America Agricultural Business. In addition to his assignments in North America, Mr. Crain oversaw CNH worldwide crop harvesting operations headquartered in Zedelgem, Belgium. He held various management positions within New Holland and CNH Global.
Mr. Crain has more than 30 years of experience in the agricultural equipment business, starting with Ford's tractor operations in 1981. He holds a BS degree in Business Administration and Marketing from the University of Alabama.
He currently serves as Board Chairman of the Association of Manufacturers (AEM) and serves on the Pacific Ag Rentals (PAR) board.