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Who We Are

There’s the field where farmers use our machines. And then there’s the field of agricultural equipment makers like AGCO...And figuratively speaking, we’re doing everything we can to un-level it.

The Company:

  • Our Beliefs
  • Our Global Reach
  • History
  • Working With Us
  • Manufacturing
  • Operating Principles
  • Awards & Recognition

Governance:

  • Executive Leadership
  • Board of Directors
  • Governance, Committees & Charters
  • Global Code of Conduct
Learn More Who We Are

Our Brands

  • Fendt
  • Grain & Protein
  • Massey Ferguson
  • Precision Planting
  • Valtra

Also AGCO Brands:

  • AP
  • Challenger
  • Cimbria
  • Cumberland
  • Fella
  • Fuse
  • Gleaner
  • GSI
  • Sunflower
  • Tecno
  • White Planters

Also AGCO Brands:

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Learn More Our Brands

Our Commitment

“For the farmers. For the people working for them. For ourselves. For the future.”

Delivering Technology:

  • Our Innovative Solutions

A Better Future:

  • Sustainability
  • Equality
  • Inspired Growth Strategy
Learn More Our Commitment
  1. Home
  2. Who We Are
  3. Executive Leadership
  4. Luis Felli

LUÍS FELLI

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Luís Felli

SENIOR VICE PRESIDENT, GENERAL MANAGER,

MASSEY FERGUSON

Luís Felli is Senior Vice President, General Manager, Massey Ferguson. In this role, Mr. Felli is responsible for growing and strengthening this historic global brand. Mr. Felli is based in Jundiaí, São Paulo, Brazil.

Mr. Felli joined AGCO in 2018 to lead AGCO South America’s strategy development, operations, and execution.

Prior to AGCO, Mr. Felli accumulated extensive experience in multinational and national companies, having worked in the agrochemical, petrochemical, sugar and ethanol, and cellulose industries. He also has a significant understanding of agricultural practices and products gained from his experience running a large family soy farming operation in Brazil’s state of Maranhão.

Mr. Felli’s career includes roles as General Director to Unipar Indupa Brasil & Argentina, as well as Executive Vice President for Braskem, Operations Vice President for Atvos, and Chief Operations Officer for Eldorado Brasil Celulose. He began his career at FMC Agricultural Products, ultimately living and working in the United States with responsibility for North America Marketing Intelligence and the Global Herbicides Business.

Mr. Felli is an Agronomist Engineer graduated from Luiz de Queiroz College of Agriculture – University of São Paulo, Brasil (ESALQ USP, SP, Brasil), and has an MBA from Columbia University in New York.

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AGCO is a global leader in the design, manufacture and distribution of agricultural equipment.

Through well-known brands including Challenger®, Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®, AGCO Corporation delivers agricultural solutions to farmers worldwide through a full line of tractors, combine harvesters, hay and forage equipment, seeding and tillage implements, grain storage and protein production systems, as well as replacement parts.  

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