As a global leader in the design, manufacture and distribution of agricultural machinery
and precision ag technology, we are pleased to introduce you to FarmerCore, a transformative,
global initiative to deliver an exceptional next-generation farmer and dealer experience.
Built on three pillars: the on-farm mindset, smart network coverage and digital customer
engagement, it is an end-to-end distribution model designed to meet the changing needs
of farmers around the world.
FarmerCore brings the entire business to the farm, integrating digital and physical elements across the purchasing journey and product ownership lifecycle, empowering farmers to engage with dealers and our brands on terms of their choosing.
The on-farm model positions dealers to meet their customers’ needs at every stage of the ownership journey. Mobile sales support provides on-farm convenience, while a distributed team of highly skilled technicians with mobile service vehicles save farmers’ time and money by maintaining and repairing equipment on-site.
Smart network coverage de-emphasizes the one-size-fits all outlet approach, moving toward a hub-and-spoke model that adds “light” retail outlets, service centers and parts-only locations. By matching the retail outlet type to the market, dealers can maximize ROI on physical locations while optimizing service coverage and increasing operational efficiencies.
Digital engagement gives farmers 24/7 online access to sales and support including online parts purchasing, dealer digital storefronts, online configurators and more.
FarmerCore represents a major milestone in AGCO’s Farmer-First strategy, solidifying our unwavering commitment to help the world’s farmers become more profitable, productive and sustainable. Using next-generation tools and approaches, FarmerCore puts dealers in closer proximity – onsite and online – to farmers, creating a more agile, proactive and customer-centric network that provides a seamless purchase, service and support experience.