Brands

Our Brands:

AGCO pioneered the multiple brand strategy in the farm equipment business and this proven strategy has delivered rewarding results for customers, dealers and shareholders. Professional farmers in nearly every part of the world can find a wide range of reliable solutions to help them grow their business. The multiple-brand strategy supports the migration of leading technologies and best practices developed by one company to other product lines.

Today, AGCO is focused on leveraging the positive synergies within its organization and brands to enhance efficiency, improve productivity, and capitalize on new opportunities for growth worldwide. The AGCO family of core brands includes many of the most trusted names in the agricultural equipment business.

Challenger is a premium global agricultural equipment brand focusing on the professional and commercial producer. Since 1987, the Challenger name has stood for world-class dealer support, professional-grade farm equipment and quality in-field service.  Fendt, based in Germany, is a market leader in Europe with a distinguished reputation for superior technology and engineering.  Massey Ferguson, with more than 160 years of innovation and experience, is the most widely sold tractor brand in the world.  Valtra has achieved its dominant market position in the Nordic region with innovative solutions and unsurpassed customer service.