AGCO Innovation

Agricultural innovation drives our company. As a pure-play agriculture company, AGCO's research and development initiatives are entirely focused on agricultural innovation. In short, AGCO is dedicated to helping our customers achieve more with fewer resources. From productivity-boosting hybrid combines to telemetry-based tracking, AGCO supplies agribusiness and independent farmers with the tools and technology needed to efficiently meet growing demand for food, fuel and fiber worldwide. As a result, AGCO has earned recognition by industry groups and tradeshows with innovation awards, tractor of the year awards and much more.

AGCO's innovative spirit is supported by a strong financial position that allows us to make significant investments in research and development at fourteen engineering centers around the world. Our expenditures on engineering and research were approximately $219.6 million, or 3.2% of net sales, in 2010.  Our customer-driven approach to R&D ensures that our innovative products and advanced technology reflect the practical needs of professional farmers who work every day on the farm.

Innovation Highlights:

  • Challenger – Continuous innovation from the Challenger brand allows our agribusiness customers across the globe to grow their profits, expand operations, improve productivity and lead the industry. Challenger innovation is focused on power, capacity and nonstop uptime in order to give professional producers a competitive edge.

  • Fendt – Fendt's well-regarded innovations include the 200 Vario Series continuously variable transmission, the Vario joystick and the Fendt Tractor Management system which provides more precise and flexible control of hydraulics, power take-off, and headland management.

  • Massey Ferguson – Massey Ferguson's enjoys unstoppable recognition for technology innovation. AGCO's AgCommandTM telemetry system provides farmers, contractors and managers with instant access to a wide range of information about equipment working in the fields or travelling on the road. Massey Ferguson also introduced the industry’s first tractor to control exhaust emissions with Selective Catalytic Reduction (SCR) technology.

  • Valtra – Valtra's state-of-the-art engineering center drives much of its innovation in both performance and comfort. Valtra's AutoComfort suspension system that automatically adjusts to different driving conditions is an example of Valtra's commitment to farmer-friendly innovation.


AGCO is proud to be a founding partner of the PrecisionAg Institute, an independent forum devoted to the sharing of precision agriculture practices, ideas, research, products, services and success stories. The Institute's mission is to foster technology transfer, wider adoption and increasingly effective use of precision agriculture technology worldwide.

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